It was a year with unprecedented industry change. Ad tech deal-making experienced a major growth spurt, so much so that according to Luma Partners, ad tech and mar tech deals grew a whopping 200% in Q2 2021. In this special session, Michael Barrett, President and CEO of Magnite, Adam Singolda, CEO of Taboola and Mark Zagorski, CEO of DoubleVerify, will look back at the forces that led us to today and survey what’s in store for the future.

Every year, the video service market gets increasingly crowded. From this vast menu of choices, consumers gravitate toward services that suit their needs, interests and price points - choosing a few bundled together and skipping the rest. But with the myriad of options, how can publishers reach their desired audiences, lure in new viewers, and retain loyal fans? Learn how TiVo’s technology and data is powering the TV in the home and out-of-the-home in automotive with the new generation of...

As streaming continues to gain momentum, balancing the need to provide scale and efficiency all the while surrounding it with premium content, has never been more important for marketers - the balancing act and trade-offs are real. Hear from ViacomCBS’ Jason Hernandez, SVP of Digital Sales, and dentsu’s Brad Stockton, SVP of US National Video Innovation, as they discuss the speed of evolution in the digital advertising space and how dentsu has redefined its approach in order to reach...

At the turn of the decade, a U.S. census would accentuate the country’s diversity more than ever before thanks in part to the 62 million Hispanics that now call the U.S. home. Hispanics not only single-handedly accounted for over half of the U.S. population growth in the last decade, but also experienced a growth of nearly 25% within the same time frame. Growth and purchasing power combined, Hispanics have been cemented as an untapped opportunity for marketers across all industries....

Roku will share new research from The Harris Poll on how consumers will shop and spend in the 2021 holiday season. Craig Brommers, CMO of American Eagle will then dive into how they are adapting marketing and advertising strategies to reach shoppers in the year ahead.

This Session will explore the evolution of sports distribution, fan engagement and how Sinclair is re-imagining this engagement while driving DTC monetization – which includes leveraging partnerships like Bally Sports.

After more than a year at home, consumers are increasingly cutting cords and shifting toward over-the-top streaming. With content creation and audiences increasing by the minute, advertisers are looking to shift budgets toward this modern streaming method and publishers are seeking to best monetize their video inventory. IAS’s recent acquisition of CTV advertising leader, Publica, brings the industry a trusted platform for brands and publishers to drive more ad dollars towards CTV. With this...

This past year has been the least predictable perhaps of all time as live events were cancelled at the same time that adoption of alternatives to traditional TV continued to rise. Super Bowl, the Grammys, the Olympics, and other live events will change forever as consumer video preferences have evolved. As we continue to live in a transitional time, where should healthcare advertisers be investing their video dollars? Video experts will discuss what the future will bring.

In this fragmented media landscape with seemingly limitless options, people no longer rely on promos and networks to decide what to watch - they look to their friends, family, and community. And when they watch, it’s not for passive consumption - they seek out engagement through conversation. As fandoms and follows influence what we watch, the battle for viewership has evolved into a challenge to cultivate connection - and Twitter has emerged as a powerful tool for media brands looking to...

From the iconic 70s wrap dress and the way it empowered women to today’s innovative community philanthropic projects like the Little Island in Manhattan, Diane Von Furstenberg has been a consistent taste maker, always knowing what’s next. Her secret? She is radically authentic and a risk taker. In this intimate conversation, Diane shares her wisdom and why her latest book “Own IT: The Secret to Life” resonates so strongly with Gen Z. In conversation with Quynh Mai, Founder & CEO of Moving...

Started in a college apartment at Cornell University in early 2011, three lifelong friends and roommates created a satirical blog geared towards college students to comment on female Millennial perspectives amidst the rise of “bro” culture. Driven by observations of their female peers, Aleen Dreklser, Jordana Abraham and Sami Sage created one of the first digital native brands to exist on Instagram, Betches. Today, the company has built a community of 45M and continues to evolve and mature...

The industry has made positive strides toward increasing the level of female leadership and removing misconceptions and stereotypes, but many believe there is still plenty of room for additional changes and transformation. Drawing from their own experiences, our panel of senior executives will look to answer how far we have come and the steps we need to take to make meaningful changes related to women in leadership.